Vitamin C + E Super Bright Gel Moisturizer for Face

Niacinamide — Vitamin B3 — a broadly-tolerated all-rounder that strengthens the skin barrier, evens tone and helps regulate oil. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~5%. OTC cap 10%. Give it 8–12 weeks for tone. Suits all skin types. One of the best-tolerated actives there is — fine for every skin type, and especially handy for oil and uneven tone.

Ascorbic Acid — An antioxidant that brightens dullness and helps defend against daytime free-radical damage — a morning serum ingredient. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~10%. OTC cap 20%. Give it 8–12 weeks for dark spots. Best for Normal, Combination, Oily. A morning antioxidant that brightens. High-strength L-ascorbic acid at a low pH can sting sensitive skin — go for a gentler derivative.

Panthenol — Pro-vitamin B5: hydrates, calms, helps the barrier recover. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~5%. OTC cap 5%. Best for .

Betaine — A sugar-beet humectant — steady, gentle hydration for any skin. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~5%. OTC cap 5%. Best for .

Butyrospermum Parkii Butter — Seals moisture into dry skin — heavy on clog-prone faces. The strength is not printed, so we cannot judge the dose; that counts against the brand. Best for .

Niacinamide: a review on dermal delivery strategies and clinical evidence ›

Niacinamide - mechanisms of action and its topical use in dermatology ›

Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation ›